Cason Funnel Cakes
Photography, Content, and Consulting | Multi-State Food & Event Brand
Overview
Cason Funnel Cakes is a family-owned dessert brand bringing the fun to funnel cakes through high-energy events and community-based experiences. With a mission to create a family-friendly brand for all ages, they’re building a business model designed to scale.
Their goal: turn every guest into a lifelong customer with exceptional service and unforgettable moments.
The Challenge
Before working with DMA, Cason Funnel Cakes needed consistent, high-quality content that matched their brand personality and long-term vision. They kept encountering our team through local events and vendor circles. After seeing the professionalism and communication firsthand, they reached out and locked in an ongoing relationship.
The Work
What started as a request for photography turned into a deeper partnership. Over multiple projects, we delivered:
Event and product photography
Short-form content for social media
Consulting on marketing and brand presentation
Tangible content strategy and support during key events
Our work gave Cason the confidence to represent their brand visually and attract new clients, partners, and influencers.
The Process
We followed our agency-standard delivery timeline of 6–18 business days. As the relationship deepened, DMA became a full-service outlet for both media and strategy support.
Collaboration included:
Direct communication with owner Andre Cason and sales lead Collin Morris
Bi-weekly meetings via Google Meet
Creative coordination with our in-house team
Shared tools and resources for planning and delivery
Success came from transparency, clear expectations, and a process that made external growth feel seamless while internal operations scaled behind the scenes.
Results
Since starting work with DMA in 2023, Cason Funnel Cakes has grown from $70,000 in revenue to over $100,000.
The impact of our content and consulting support contributed directly to:
Increased brand visibility and social presence
Stronger event partnerships and bookings
More inbound leads from new markets and demographics
Repeat engagements tied to seasonal campaigns and expansion goals
Highlights
The media we produced showcased:
Seasonal funnel cake offerings (e.g. strawberry, pumpkin, peppermint)
Staff and operations at multi-location events
Branded marketing assets for flyers, QR codes, and social campaigns
Customer reactions and high-traffic moments to reflect the brand experience
Everything was created with the intention to be reused across platforms and campaigns.
_edited_edited.png)
All photos taken by DMA agency members
Since day one you all have been punctual, professional, and on point with every job service/task given. Your photographers have been amazing at every event we have done. Also your communication and making sure that we keep the ball rolling has been very beneficial in this line of business. I want you to know that I would highly recommend your business to anyone because I truly believe that all businesses can benefit from working with a team like you all. I appreciate all that you do.
-Andre Cason
.png)